AI earns its place in a product when it removes a specific, repeated cost: the time between having a question and having an answer, or between receiving information and recording it correctly.
Features designed around the technology rather than the cost tend to demo well and go unused.
Choose recoverable decisions first
Good early candidates are the ones where a wrong output is visible, cheap to correct, and confirmed by a person before it takes effect.
This is why drafting, summarizing, routing, and retrieval usually ship before autonomous action.
Design the failure state
Show sources. Show confidence. Make the correction path faster than doing the work manually.
Products that treat model output as provisional are the ones people keep using after the novelty passes.