Product Strategy6 min
What should actually be inside an MVP?
Most first versions fail not because they were too small, but because they were small in the wrong places.
Insights
Thinking from the studio.
AI7 min
Where AI belongs inside a real product
The useful question is not whether to use a model, but which decisions inside the product are worth assisting.
Engineering8 min
When to rebuild vs. modernize a legacy platform
Rebuilds are rarely wrong because of the technology. They are wrong because of what happens to the business during them.
Design5 min
Designing internal tools people actually use
Internal software is used all day by people who cannot leave. That is a design responsibility, not a licence to skip it.
Business5 min
What a product partner should be accountable for
Delivery against a specification is a low bar. The useful commitment is to the outcome the specification was trying to describe.
Have something worth building?
Let's turn it into a product.
Tell us what you're thinking about building. We'll help you understand the smartest way to move forward.